Episode 21

Published on:

16th Dec 2020

Esports & millennial customers

In this episode, our host Brenton Webber is joined by Guilherme Arten Meyer, co-founder and CMO of DraftBuff.

Draftbuft are an online fantasy Esports platform enjoyed all over the world. Having originally started his career in Germany, Gui has travelled globally and is currently living in Korea, where the Esports market is expanding each day.

Gui delivers some fantastic customer insights and experiences from the world’s fasting growing sports. Esports is one of the most authentic ways for brands to further engage with their millennial customers.


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About the Podcast

The Half Time Orange Podcast
Brenton Webber asks companies to explore what their customers need, not just what do they want.
Founded by Brenton Webber in 2018, Half Time Orange is a New Zealand-based customer experience consultancy. Their sole mission is to help companies understand their customers more and to engage with them more effectively. They consider the customer to be the most crucial factor for any organisation.

Those that place the customer at the centre more, experience higher returns and better long-term growth.

Through this podcast, Brenton wants to discover stories of Customer Experience that delight and that his audience can learn more about what treasures await those that do invest in CX.

With this mind, he is going out and meeting leaders of various companies, talking to them to find out what their experience has been with Customer Experience. It’ll be an experience.

Join him as he explores the mountains and valleys of CX from around the world.

To reach out to him or feedback, email podcast@halftimeorange.co.nz

About your host

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Brenton Webber

Brenton Webber, founder and managing director of Half Time Orange, knows that when it comes crafting great Customer Experience, everything that impacts the customer is worth considering. A true customer-centric thinker and proponent.