Episode 20

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Published on:

10th Dec 2020

How to really explore your market

In this episode, Brenton is joined by Bec Faye, a Multi-Sided Marketplace Optimisation & Growth Specialist & the creator of ‘The Marketplace Growth Story Accelerator Blueprint.’

Today's guest joins us from New South Wales to discuss her work, as well as how to get the most out of a marketplace. This is extremely valuable for anyone who operates in a marketplace or is exploring a new one. 

Bec also explains why her favourite thing to do with her clients is a workshop and create a market toolkit that is right for them; helping them to obtain and understand critical data about their users. Plus, we explore how understanding the 8 pillars in her blueprint can help you to succeed in your marketplace. 

--- Contact our guest - 

https://www.linkedin.com/in/beccoleman

https://www.marketplaceplaybook.com/

https://becfaye.com/

--- Contact our host -

https://www.linkedin.com/in/brentonmwebber/

https://www.halftimeorange.co.nz

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About the Podcast

The Half Time Orange Podcast
Brenton Webber asks companies to explore what their customers need, not just what do they want.
Founded by Brenton Webber in 2018, Half Time Orange is a New Zealand-based customer experience consultancy. Their sole mission is to help companies understand their customers more and to engage with them more effectively. They consider the customer to be the most crucial factor for any organisation.

Those that place the customer at the centre more, experience higher returns and better long-term growth.

Through this podcast, Brenton wants to discover stories of Customer Experience that delight and that his audience can learn more about what treasures await those that do invest in CX.

With this mind, he is going out and meeting leaders of various companies, talking to them to find out what their experience has been with Customer Experience. It’ll be an experience.

Join him as he explores the mountains and valleys of CX from around the world.

To reach out to him or feedback, email podcast@halftimeorange.co.nz

About your host

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Brenton Webber

Brenton Webber, founder and managing director of Half Time Orange, knows that when it comes crafting great Customer Experience, everything that impacts the customer is worth considering. A true customer-centric thinker and proponent.