Episode 25

Published on:

5th Jan 2021

Transforming your customer journey 2021

In this episode, host Brenton is joined by Greg Sanchez, New York based Head of Customer Experience for American Exchange Group. 

American Exchange Group is a multi-division New York-based designer, manufacturer and wholesaler of fashion accessory watches, jewellery and footwear for major retailers. The company has a market-leading tech/wearables category with iTOUCH Wearables.

Join Brenton and Greg as they explore the transformative nature of 2020 and what it means for 2021. Black Friday, e-commerce and even touching on the peak-end* theory.

*The peak–end rule is a psychological heuristic in which people judge an experience largely based on how they felt at its peak and at its end, rather than based on the total sum or average of every moment of the experience. The effect occurs regardless of whether the experience is pleasant or unpleasant.

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About the Podcast

The Half Time Orange Podcast
Brenton Webber asks companies to explore what their customers need, not just what do they want.
Founded by Brenton Webber in 2018, Half Time Orange is a New Zealand-based customer experience consultancy. Their sole mission is to help companies understand their customers more and to engage with them more effectively. They consider the customer to be the most crucial factor for any organisation.

Those that place the customer at the centre more, experience higher returns and better long-term growth.

Through this podcast, Brenton wants to discover stories of Customer Experience that delight and that his audience can learn more about what treasures await those that do invest in CX.

With this mind, he is going out and meeting leaders of various companies, talking to them to find out what their experience has been with Customer Experience. It’ll be an experience.

Join him as he explores the mountains and valleys of CX from around the world.

To reach out to him or feedback, email podcast@halftimeorange.co.nz

About your host

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Brenton Webber

Brenton Webber, founder and managing director of Half Time Orange, knows that when it comes crafting great Customer Experience, everything that impacts the customer is worth considering. A true customer-centric thinker and proponent.